Amazon Advertising

Paid Search...

Amazon Advertising Specialist

Amazon Advertising

The Amazon Flywheel

I love Amazon PPC and recognise that a successful advertising strategy is essential to success on the platform by boosting organic ranking, indexing and therefore sales. As with Google, there is an equally symbiotic relationship between Amazon SEO and Amazon PPC, since the success of paid search efforts are largely influenced by listing, image and branding quality.

My extensive background in SEO ensures a holistic approach to Amazon marketing, with PPC at the core of any successful strategy.

My Amazon Advertising Results...

01 Data-Led Decisions...

Using data, I build multi-tiered sales funnels with research campaigns at the top and conversion campaigns at the bottom, to maximise control over ad spend and control ACoS.
02 Continual Optimisation...

Like a good bottle of wine, my Amazon ad campaigns improve over time as data is used to fine-tune the sales funnels' performance and improve ROI.
03 Bespoke Reporting...

I produce bespoke reporting to track and measure key performance metrics over time ensuring absolute transparency.

Case Studies

Brand: Walter Products

The Task:

Control spiralling ad spend

Increase market share

Hit a TACoS Target of 15%

Timeframe: June 2021 - July 2022

Key Performance Metrics

Q1 2022
20+ SKUs with multiple product variations
Comprising 29 Campaigns

YoY Performance Improvements 2021-2022

224%

Revenue

12%

TACoS Decrease

£1.87

CPA

207%

Sales Units

Amazon Advertising