Great Copy
Counts

Literacy Shortage in Britain?

The benefits of being slightly old school? Well, I have an old school, Grammar-School education, which led to a degree in French and Business.

Studying French required a solid understanding of English language and grammar, which means I know the difference between a verb and a phrasal verb.

I’m also quite partial to using, in appropriate circumstances of course, the odd relative clause or two…

Copy for Brand Identity

I fully appreciate that copy quality reflects brand quality, with so much pressure on modern day businesses to publish content for SEO, this is often overlooked.

“Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control.”

Jeffrey Gitomer - Author, Business Trainer

Great Copy Counts

Whether targeting the long tail or writing for brand exposure, through blogs or content syndication, great copy writing counts. Unlike print copy, copy on the web is measurable, great copy converts, poor copy bounces, but not all markets are equal.

“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

David Ogilvy - Business author

I’m able to write formally and informally, technically and inspirationally, adapting to different markets.

I have written the copy for a range of websites from medical to tourism related businesses, matching the literary style to an organisation’s culture or customer expectations.

I have written for the Guardian and have been a regular contributor to Fall Line Magazine for two years.

I aim to ensure my quality content balances integrity with conversion, believing that honest advice gives consumers choice, which ultimately drives sales.