Eric Schmidt - Former CEO of Google
In 2011, there were over one TRILLION pages on the internet and over 2.1 Billion frequent internet users on the Planet.
On a daily basis, more than 30 Billion pieces of content are shared on Facebook. There's so much noise out there and everyone's shouting. So how do you get your message across clearly? How do you stand out from the crowd?
Quite simply - create better quality content than your competitors.
“Our site quality algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content.”
Amit Singhal - head of Google's core ranking team
Content enables you to target more keywords, hit long-tail queries, improve overall site visibility and drive more traffic.
Quality content attracts links, links help your website climb the rankings.
“People visit and link to sites that offer unique and substantial information. So, start developing more content if your site is lacking it.“
Matt Cutts - Head of Google Webspam
High quality content creates brand awareness and engagement, establishing your site’s authority and developing its reputation, building trust and ‘enhancing the sales proposition’ Malcolm Fried - Quill Content
Engagement improves SEO metrics such as bounce rate, page views, time on site and visitor frequency and recency. Metrics Google takes into account when ranking the quality of your website.
A picture is worth a thousand words. Check my portrait, travel, sport and landscape photography...
Tell a story with moving image, sound and skillful editing. Check my film and editing portfolio here..
The benefits of being slightly old school? Well, I have an old school, Grammar-School education... check my print and online copy writing...
Tele Tracks is a niche winter sports business, delivering telemark ski coaching and holidays in the Alps.
To develop a content strategy co-ordinated with offline marketing efforts, to raise brand awareness, increase brand engagement and drive traffic.
Develop a niche interest site to attract telemark skiing enthusiasts with:
of all search terms targeted:
*Rankings checked on an incognito browser, removing any personal browser preferences, with geographical targeting selected.
Increase in Newsletter Signups
Increase in Pageviews
Increase in Returning Visitors
Increase in Referral Traffic
Increase in Direct Traffic
Increased Average Time on Site
SEO | Development | Copy | Photography | Video | Graphics | by me.
If you'd like to work with me, please get in touch.
All Rights Reserved. BenLangridge.com 2015.